08
Apr
“Your call is important to us” is a phrase commonly used by call centers right before they put you on hold and make you wait. Making customers wait for whatever reason can be a frustrating experience, even if it’s just for one minute. Like any other person, customers too have responsibilities and possibly jobs to attend to. If you make them wait or put them on hold, you’re wasting away their precious time. It’s also quite understandable that in some situations call waits can’t be avoided. However, they shouldn’t get to a point where customers are put on hold every…